PHILIPS ORAL HEALTH CARE
TOOTHBRUSH HEAD REPLACEMENT
– Concept and Animation by Diogo Tavares, Art direction by Josua de Villiers
COMMUNICATION OBJECTIVES:
PRIMARY OBJECTIVE: Highlighting the need to replace your brush head every 3 months, to guarantee having the optimal results and the best experience.
SECONDARY OBJECTIVE: Understanding the key benefits of each type of brush head and help finding their perfect Sonicare brush head solution.
BUSINESS OBJECTIVE:
Increase brush head rotation, leading to an increase of conversions.
CREATIVE RATIONALE: “Every 3 months a Sonicare brush head needs to retire.”
Retiring might have its sad parts, but not when you're talking about a toothbrush head, and especially not when you have so many excellent replacements waiting in line. We believe this creative approach will allow us to cut through and raise people's awareness of the need to change your brush head every three months in a fun and entertaining way.
DESIRE LAUNCH FILM
