NIKE x JD SPORT – AIR MAX MODE
Digital & In-Store Campaign
ROLE DESCRIPTION: Art Direction, Design Direction, Edit Direction, Concepting.
BACKGROUND:
We were briefed to (re)ignite the love for Air Max amongst Next Gen:Hustle with the launch of the Air Max Motif – a unique Air Max designed just for kids. We created a platform for Next Gen:Hustle to push the boundaries of creativity and boost their self-confidence by using Air Max Motif to unlock their creative power: AIR MAX MODE
MY ROLE: My role was to visually direct and oversee everything from the film, to photography to the design, to creating the visual guidelines for each asset category.
SUCCESS:
Our campaign culminated with a TikTok #hashtag challenge and accompanying filter encouraging fans to show off their #AirMaxMode, achieving over 5.5+ billion views.
LAUNCH FILM
KEY VISUALS
TIKTOK FILTER & ACTIVATION
TEAM:
Josua de Villiers - Senior Creative, William Reed - Associate Creative Director, Sebastian Bek - Creative Director, Timo Wills - Director, Nadjim Tsouli - Executive Producer, Andrew Buckley - Films Creative, Rosie Summons - Senior Film Producer, Floris Van Raak - Senior Animator, Anne-Sophie Gooris - Animation Producer, Siebout van Leewen, Senior Post Prod.